You'll be amazed by the deliciousness! JA Zennoh Yamagata delivers Yamagata rice (Yamagata rice, Shonai rice, and the new brand rice "Tsuyahime"), seasonal Yamagata produce (cherries, dadachamame beans, melons, La France pears, Shonai persimmons) that is delicious throughout the year, beautiful flowers, and high-quality, delicious Yamagata beef and Shonai pork to all over Japan.